Spring 2021 Update 
    
    Apr 30, 2024  
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Spring 2021 Update [ARCHIVED CATALOG]

MKT (0212) 787 - Consumer Behavior

Credits: 3.00

Reviews the basic tenets of behavior theory and demonstrates how it can yield increased understanding of consumer behavior. Theories of learning, motivation, perception, personality, and group processes are among those reviewed and applied to consumer behavior.

Prerequisite 1: MKT 580  


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