Spring 2021 Update 
    
    Mar 28, 2024  
Spring 2021 Update [ARCHIVED CATALOG]

MKT (0212) 580 - Marketing Management


Credits: 3.00

This course deals with strategies and decisions as they relate to managing the marketing process. Topics include opportunity analysis, segmentation and positioning strategies, marketing strategies and the marketing mix - within the context of social, economic, competitive, and legal environments. Information management is utilized to develop marketing strategies and tactics.