Management: Marketing Specialization, B.B.A.

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NY State Program Code: 04093
HEGIS Code: 0506.00
CIP Code: 52.0201

(121 credits including 74 credits in the major)

Managerial practice is as diverse as the business world itself. Some managers choose to specialize in one of the functional areas of business such as marketing, finance, human resources, and manufacturing. Some managers are staff specialists who prepare information for colleagues to act upon; others are line managers who implement decisions and supervise the actions that result from those decisions. Senior managers, however, most often work from a more generalized point of view. Management majors in the Robert B. Willumstad School of Business have the opportunity to consider all of these managerial modes before embarking on their careers.

Requirements for the Bachelor of Business Administration (B.B.A.) in Management

Required GPA: 2.3
Credits Required for Major: 74
Credits Required to Graduate: 121

Degree Requirements

The management major leads to the B.B.A. by successfully completing 121 credits of course work, consisting of 41 credits of General Education requirements and liberal arts electives, 26 credits of liberal arts required, 33 credits of pre-core, business core and capstone course requirements, 15 credits of advanced business courses and business electives, and 6 credits of free electives.

MGT (0210) 262 - The Art, Science and Practice of Management Credits: 3.00
MGT (0210) 366 - Organizational Behavior Credits: 3.00
MTH (0144) 110 - Precalculus for Business and Life Sciences Credits: 3.00
ACC (0201) 101 - Principles of Accounting I Credits: 3.00
ACC (0201) 102 - Principles of Accounting II Credits: 3.00
ECA (0203) 111 - The Price System Credits: 3.00
ECA (0203) 112 - The National Economy Credits: 3.00
BUS (0204) 162 - Business and Society Credits: 3.00
BUS (0204) 252 - Legal And Ethical Environment of Business Credits: 3.00
BUS (0204) 267 - Business Communications Credits: 3.00
BUS (0204) 341 - International Business Credits: 3.00
BFD (0213) 101 - Willumstad Winning Edge Foundations Credits: 0.00
BFD (0213) 102 - Advanced Edge Credits: 0.00
ENT (0215) 461 - Entrepreneurship Credits: 3.00
BUS (0204) 468 - Business Policy and Strategy Credits: 3.00
DSC (0207) 274 - Data Analysis and Decision Making Credits: 3.00
DSC (0207) 373 - Management Of Productions/ Operations Credits: 3.00
HRM (0208) 367 - Management of Human Resources Credits: 3.00
FIN (0209) 330 - Managerial Finance Credits: 3.00
MKT (0212) 280 - Marketing Credits: 3.00
SPE (0876) 110 - Oral Communication in the Professional World Credits: 3.00
or
SPE (0876) 112 - Public Speaking Credits: 3.00
Business Electives¹ or Specialization²Credits: 9.00
DSC (0207) 270 - Information Technology And Applications Credits: 3.00
DSC (0207) 273 - Analytical And Statistical Modeling Credits: 3.00
BUS (0204) 240 - Problem Solving in Business Credits: 1.00
BUS (0204) 380 - Consulting Project Credits: 1.00

Semester Sequence


Degree: B.B.A. Required GPA: 2.3 Credits Required for Major: 74 Credits Required to Graduate: 121

Requirements
Course	Credits	Freshmen		Sophomore		Junior		Senior
		Fall	Spring	Fall	Spring	Fall	Spring	Fall	Spring
BFD (0213) 101 Willumstad Winning Edge Foundations	0	✓
BUS (0204) 162 Business and Society	3	✓	or ✓
ACC (0201) 101 Principles of Accounting I	3	✓
ECA (0203) 111 The Price System	3	✓	or ✓
ECA (0203) 112 The National Economy	3	✓	or ✓
MGT (0210) 262 The Art, Science and Practice of Management	3	✓	or ✓
ACC (0201) 102 Principles of Accounting II	3		✓ or	✓
MTH (0144) 110 Pre-Calculus for Business and Life Science	3		✓ or	✓
BUS (0204) 240 Problem Solving in Business	1	✓	or ✓
DSC (0207) 270 Information Technology and Applications	3			✓
BUS (0204) 267 Business Communications	3			✓	or ✓
MKT (0212) 280 Marketing	3				✓or	✓	or ✓
BUS (0204) 252 Legal and Ethical Environment of Business	3			✓	or ✓	✓
DSC (0207) 273 Analytical and Statistical Modeling	4			✓	or ✓
BFD (0213) 102 Advanced Edge	0			✓	or ✓
DSC (0207) 274 Data Analysis and Decision Making	3				✓or	✓
MGT (0210) 366 Organizational Behavior	3					✓
FIN (0209) 330 Managerial Finance	3				✓or	✓or	✓
SPE (0876) 110 Oral Communications or SPE (0876) 112 Public Speaking	3			✓	or ✓	✓	or ✓
HRM (0208) 367 Management of Human Resources	3					✓or	✓
DSC (0207) 373 Management of Productions / Operations	3						✓or	✓
BUS (0204) 380 Consulting Project	1					✓	or ✓
BUS (0204) 341 International Business	3					✓	or ✓	or ✓	or ✓
ENT (0204) 461 Entrepreneurship	3							✓	or ✓
BUS (0204) 468 Business Policy and Strategy	3								✓
Business Electives¹ or Specialization²	9						or ✓	✓	or ✓

Note:

¹Management electives must be selected in consultation with the advisor.

²Specializations for the B.B.A. in Management Degree
A specialization consisting of a minimum of 9 credits of advanced course work in a specific discipline is available. Currently, the specializations are finance, human resource management, management information systems, marketing and business analytics. Specializations are optional and may be chosen instead of 9 credits in business electives. Students should consult with the Business Undergraduate Programs Office, Hagedorn Hall, Room 121, for more information.

Marketing

Choose three:

MKT (0212) 382 - Retail Management Credits: 3.00
MKT (0212) 383 - Sales Management Credits: 3.00
MKT (0212) 384 - Sales Promotion And Direct Marketing Credits: 3.00
MKT (0212) 385 - Media Planning and Buying Credits: 3.00
MKT (0212) 386 - Social Media Marketing Credits: 3.00
MKT (0212) 480 - Advertising Management Credits: 3.00
MKT (0212) 481 - Marketing Research Credits: 3.00
MKT (0212) 482 - Marketing Strategy Credits: 3.00
MKT (0212) 390 - Special Topics in Marketing Credits: 3.00

Note:

Specializations are subject to change. Consult with the Business Undergraduate Programs Office, Hagedorn Hall, Room 121, for more information, exact courses, course numbers, and course descriptions.