Marketing, B.S.

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NY State Program Code: 33658
HEGIS Code: 0509.00
CIP Code: 52.1401

(121 credits including 83 credits required in the major)

The undergraduate program in marketing at Adelphi University is designed to offer students a broad business education with an emphasis on professional training for development of marketing strategies and managing marketing operations. This program’s curriculum emphasizes an action learning (i.e., learning by doing) teaching philosophy. Students learn to apply conceptual principles and marketing managerial techniques with the goal of becoming informed, skilled and competent marketing professionals.

General Education

All students must satisfy the University’s General Education requirements , in addition to the requirements for the major. Students completing the B.A. degree in the College of Arts and Sciences must also satisfy the University’s foreign language requirement. There is no University requirement for a foreign language for the B.A. degree awarded by other schools of the University or for other bachelor’s degrees such as the B.S. or B.F.A.

Requirements for the Bachelor of Science (B.S.) in Marketing

Required GPA: 2.3
Credits Required for Major: 83
Credits Required to Graduate: 121

The marketing major leads to the B.S. by successfully completing 121 credits of course work, consisting of 38 credits of General Education requirements and liberal arts electives, 26 credits of liberal arts requirements, 33 credits of pre-core, business core and capstone course requirements, and 24 credits of advanced marketing and business courses.

MKT (0212) 280 - Marketing Credits: 3.00
MKT (0212) 481 - Marketing Research Credits: 3.00
MKT (0212) 482 - Marketing Strategy Credits: 3.00
Marketing Electives Credits: 12.00¹
BFD (0213) 101 - Willumstad Winning Edge Foundations Credits: 0.00
BFD (0213) 102 - Advanced Edge Credits: 0.00
MTH (0144) 110 - Precalculus for Business and Life Sciences Credits: 3.00
ACC (0201) 101 - Principles of Accounting I Credits: 3.00
ACC (0201) 102 - Principles of Accounting II Credits: 3.00
ECA (0203) 111 - The Price System Credits: 3.00
ECA (0203) 112 - The National Economy Credits: 3.00
BUS (0204) 162 - Business and Society Credits: 3.00
BUS (0204) 252 - Legal And Ethical Environment of Business Credits: 3.00
BUS (0204) 267 - Business Communications Credits: 3.00
BUS (0204) 341 - International Business Credits: 3.00
ENT (0215) 461 - Entrepreneurship Credits: 3.00
BUS (0204) 468 - Business Policy and Strategy Credits: 3.00
DSC (0207) 271 - Information Technology And Applications Credits: 4.00
DSC (0207) 272 - Analytical And Statistical Modeling Credits: 4.00
DSC (0207) 274 - Data Analysis and Decision Making Credits: 3.00
DSC (0207) 373 - Management Of Productions/ Operations Credits: 3.00
HRM (0208) 367 - Management of Human Resources Credits: 3.00
FIN (0209) 330 - Managerial Finance Credits: 3.00
MGT (0210) 262 - The Art, Science and Practice of Management Credits: 3.00
MGT (0210) 366 - Organizational Behavior Credits: 3.00
SPE (0876) 110 - Oral Communication in the Professional World Credits: 3.00
or
SPE (0876) 112 - Public Speaking Credits: 3.00

Marketing Electives

¹Chose any 4 of the following:

MKT (0212) 382 - Retail Management Credits: 3.00
MKT (0212) 383 - Sales Management Credits: 3.00
MKT (0212) 384 - Sales Promotion And Direct Marketing Credits: 3.00
MKT (0212) 386 - Social Media Marketing Credits: 3.00
MKT (0212) 385 - Media Planning and Buying Credits: 3.00
MKT (0212) 390 - Special Topics in Marketing Credits: 3.00
MKT (0212) 480 - Advertising Management Credits: 3.00

Semester Sequence

Degree: B.S. Required GPA: 2.3 Credits Required for Major: 83 Credits Required to Graduate: 121

Requirements
Course	Credits	Freshmen		Sophomore		Junior		Senior
		Fall	Spring	Fall	Spring	Fall	Spring	Fall	Spring
BFD (0213) 101 Willumstad Winning Edge Foundations	0	✓
BUS (0204) 162 Business and Society	3	✓	or ✓
ACC (0201) 101 Principles of Accounting I	3	✓
ECA (0203) 111 The Price System	3	✓	or ✓
ECA (0203) 112 The National Economy	3	✓	or ✓
MGT (0210) 262 The Art, Science and Practice of Management	3	✓	or ✓
ACC (0201) 102 Principles of Accounting II	3		✓ or	✓
MTH (0144) 110 Pre-Calculus for Business and Life Sciences	3		✓ or	✓
DSC (0207) 271 Information Technology and Applications	4			✓
BUS (0204) 267 Business Communications	3			✓	or ✓
MKT (0212) 280 Marketing	3			✓
BUS (0204) 252 Legal and Ethical Environment of Business	3			✓	or ✓
DSC (0207) 272 Analytical and Statistical Modeling	4			✓	or ✓
BFD (0213) 102 Advanced Edge	0				✓	or ✓
DSC (0207) 274 Data Analysis and Decision Making	3				✓ or	✓
MGT (0210) 366 Organizational Behavior	3					✓	or ✓
FIN (0209) 330 Managerial Finance I	3					✓	or ✓
SPE (0876) 110 Oral Communications or SPE (0876) 112 Public Speaking	3			✓	or ✓	✓	or ✓
HRM (0208) 367 Management of Human Resources	3						✓
DSC (0207) 373 Management of Productions / Operations	3						✓ or	✓
BUS (0204) 341 International Business	3					✓	or ✓	or ✓	or ✓
ENT (0215) 461 Entrepreneurship	3							✓	or ✓
MKT (0212) 481 Marketing Research	3							✓
BUS (0204) 468 Business Policy and Strategy	3								✓
MKT (0212) 482 Marketing Strategy	3								✓
Marketing Electives¹	12					✓ or	✓ or	✓ or	or ✓