Marketing Analytics, Advanced Certificate

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HEGIS Code: 0509.00
Program Code: 41391
CIP code: 52.1404

The Advanced Certificate in Marketing Analytics (ACMA) will provide students with the skills to collect, analyze, and interpret marketing data. The ACMA is open to any student with a bachelor’s degree or higher in any discipline. If students decide to continue their studies, all of the credits completed in the certificate are fully transferable to the MBA programs at Adelphi.

Prerequisite

(3 credits)

MKT (0212) 580 - Marketing Management Credits: 3.00
*This prerequisite can be waived depending on prior coursework.

Required Courses

(9 credits)

MKT (0212) 780 - Marketing Research Credits: 3.00
MKT (0212) 783 - Marketing Analytics Credits: 3.00
MKT (0212) 788 - Digital and Social Media Marketing Analytics Credits: 3.00

Note:

Each candidate for the certificate must complete all course requirements with a minimum cumulative GPA of 3.0.

MKT580 could be waived for many students so that they will complete the certificate program with 9 credits. (*The waiver policy for MBA will be applied to the ACMA.)