2019-20 University Bulletin 
    Jun 15, 2024  
2019-20 University Bulletin [ARCHIVED CATALOG]

Marketing, B.S.

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NY State Program Code: 33658
HEGIS Code: 0509.00
CIP Code: 52.1401

(121 credits including 83 credits required in the major)

The undergraduate program in marketing at Adelphi University is designed to offer students a broad business education with an emphasis on professional training for development of marketing strategies and managing marketing operations. This program’s curriculum emphasizes an action learning (i.e., learning by doing) teaching philosophy. Students learn to apply conceptual principles and marketing managerial techniques with the goal of becoming informed, skilled and competent marketing professionals.

General Education

All students must satisfy the University’s General Education requirements , in addition to the requirements for the major. Students completing the B.A. degree in the College of Arts and Sciences must also satisfy the University’s foreign language requirement. There is no University requirement for a foreign language for the B.A. degree awarded by other schools of the University or for other bachelor’s degrees such as the B.S. or B.F.A. The State of New York requires 3 credits of a foreign language or passing score on the NY State Regents test in a language other than English. 

Requirements for the Bachelor of Science (B.S.) in Marketing

Required GPA: 2.3
Credits Required for Major: 83

Credits Required to Graduate: 121

The marketing major leads to the B.S. by successfully completing 121 credits of course work, consisting of 38 credits of General Education requirements and liberal arts electives, 26 credits of liberal arts requirements, 33 credits of pre-core, business core and capstone course requirements, and 24 credits of advanced marketing and business courses.

Semester Sequence

Degree: B.S.
Required GPA: 2.3
Credits Required for Major: 83
Credits Required to Graduate: 121

Course Credits Freshmen Sophomore Junior Senior
    Fall Spring Fall Spring Fall Spring Fall Spring
BUS (0204) 162 Business and Society 3 or            
ACC (0201) 101 Principles of Accounting I 3              
ECA (0203) 111 The Price System 3 or            
ECA (0203) 112 The National Economy 3 or            
MGT (0210) 262 The Art, Science and Practice of Management 3 or            
ACC (0201) 102 Principles of Accounting II 3   or          
MTH (0144) 110 Pre-Calculus for Business and Life Sciences 3    ✓ or          
DSC (0207) 271 Information Technology and Applications 4              
BUS (0204) 267 Business Communications 3     or        
MKT (0212) 280 Marketing 3              
BUS (0204) 252 Legal and Ethical Environment of Business 3     or        
DSC (0207) 272 Analytical and Statistical Modeling 4     or        
DSC (0207) 274 Data Analysis and Decision Making 3       or      
MGT (0210) 366 Organizational Behavior 3         or    
FIN (0209) 330 Managerial Finance I 3         or    
SPE (0876) 110 Oral Communications
SPE (0876) 112 Public Speaking
3     or or    
HRM (0208) 367 Management of Human Resources 3              
DSC (0207) 373 Management of
Productions / Operations
3           or  
BUS (0204) 341 International Business 3          ✓ or or or
ENT (0204) 461 Entrepreneurship 3             or
MKT (0212) 481 Marketing Research 3              
BUS (0204) 468 Business Policy and Strategy 3              
MKT (0212) 482 Marketing Strategy 3              
Marketing Electives1 12           or or

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