MKT (0212) 780 - Marketing Research

Credits: 3.00

Examines critically the role of marketing research and information management in managing the marketing function. There is an emphasis on facilitating a working familiarity with the marketing research skills required in the problem solving roles of marketing management. Students undertake field projects.

When Offered: Fall,Spring

Prerequisite 1: MKT 580
Repeatable: No Grade Type: Regular