MKT (0212) 783 - Marketing Analytics

Credits: 3.00

Students will improve their managerial decision making skills by applying data-driven insights into customer needs and marketplace opportunities. Students will learn how marketing decisions can be improved using an analytical approach. Select topics may include: marketing segmentation, customer relationship management, pricing, and resource allocation.

Prerequisite 1: MKT 580
Repeatable: No Grade Type: Regular
Course Learning Goals: Upon completion of this course, students will be able to:

Identify effective techniques for analyzing business and marketing problems
Segment market by using marketing analytics
Find an optimal pricing strategy by using marketing analytics
Build better customer relationships by using marketing analytics