Spring 2020 Update 
    
    Apr 18, 2025  
Spring 2020 Update [ARCHIVED CATALOG]

MKT (0212) 384 - Sales Promotion And Direct Marketing


Credits: 3.00

An examination of the scope, opportunities, concepts, strategies, and applications involved in direct marketing and sales promotion. Special emphasis on database management, telemarketing, list management, direct mail, and fulfillment. Recent trends and technologies such as the role of the Internet and interactive media will be reviewed. Industry speakers will make presentations.

Prerequisite 1: MKT 280