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    Adelphi University
   
 
  Dec 16, 2017
 
 
    
2017-2018 University Bulletin

Management: Marketing Specialization, B.B.A.


NY State Program Code: 04093
HEGIS Code:
0506.00
CIP Code
: 52.0201

(121 credits including 74 credits in the major)

Managerial practice is as diverse as the business world itself. Some managers choose to specialize in one of the functional areas of business such as marketing, finance, human resources, and manufacturing. Some managers are staff specialists who prepare information for colleagues to act upon; others are line managers who implement decisions and supervise the actions that result from those decisions. Senior managers, however, most often work from a more generalized point of view. Management majors in the Robert B. Willumstad School of Business have the opportunity to consider all of these managerial modes before embarking on their careers.

Requirements for the Bachelor of Business Administration (B.B.A.) in Management


Required GPA: 2.3
Credits Required for Major: 74
Credits Required to Graduate: 121

Degree Requirements

The management major leads to the B.B.A. by successfully completing 121 credits of course work, consisting of 41 credits of General Education requirements  and liberal arts electives, 26 credits of liberal arts required, 33 credits of pre-core, business core and capstone course requirements, 15 credits of advanced business courses and business electives, and 6 credits of free electives.

Semester Sequence


Degree: B.B.A.
Required GPA: 2.3
Credits Required for Major: 74
Credits Required to Graduate: 121

 
Requirements
Course Credits Freshmen Sophomore Junior Senior
    Fall Spring Fall Spring Fall Spring Fall Spring
BUS (0204) 162 Business and Society  3  ✓  or            
 ACC (0201) 101 Principles of Accounting I  3  ✓              
 ECA (0203) 111 The Price System  3  ✓ or            
 ECA (0203) 112 The National Economy  3  ✓  or            
 MGT (0210) 262 Principles of Management  3  ✓  or            
 ACC (0201) 102 Principles of Accounting II  3    ✓ or  ✓          
 MTH (0144) 110 Pre-Calculus  3    ✓ or  ✓          
 DSC (0207) 271 Information Technology and Applications  4      ✓          
 BUS (0204) 267 Business Communications  3      ✓ or        
 MKT (0212) 280 Marketing  3       or  ✓  or    
 BUS (0204) 252 Legal and Ethical Environment of Business  3      ✓ or  ✓      
 DSC (0207) 272 Analytical and Statistical Modeling  4      ✓ or        
 DSC (0207) 274 Data Analysis and Decision Making  3       or      
MGT (0210) 366 Organizational Behavior  3              
 FIN (0209) 330 Managerial Finance  3         or    
 SPE (0876) 110 Oral Communications
or
SPE (0876) 112 Public Speaking
 3      ✓ or or    
 HRM (0208) 367 Management of Human Resources  3              
 DSC (0207) 373 Management of
Productions / Operations
 3           or  
 BUS (0204) 341 International Business  3         or or or
 BUS (0204) 461 Entrepreneurship  3              or
BUS (0204) 468 Business Policy and Strategy  3              
Business Electives1 or Specialization2  9            or  or

Note:


1Management electives must be selected in consultation with the advisor.

2Specializations for the B.B.A. in Management Degree
A specialization consisting of a minimum of 9 credits of advanced course work in a specific discipline is available. Currently, the specializations are finance, human resource management, management information systems and marketing. Specializations are optional and may be chosen instead of 9 credits in business electives. Students should consult with the Business Undergraduate Programs Office, Hagedorn Hall, Room 121, for more information.

Note:


Specializations are subject to change. Consult with the Business Undergraduate Programs Office, Hagedorn Hall, Room 121, for more information, exact courses, course numbers, and course descriptions.