Digital Marketing, Advanced Certificate

HEGIS Code: 0509.00
Program Code: 41389
CIP code: 52.1404

(9-12 credits)

The Advanced Certificate in Digital Marketing (ACDM) will provide students with the skills to develop a comprehensive digital marketing strategy. The ACDM is open to any student with a bachelor’s degree or higher in any discipline. If students decide to continue their studies, all of the credits completed in the certificate are fully transferable to the MBA programs at Adelphi.

Prerequisite

(3 credits)

MKT (0212) 580 - Marketing Management Credits: 3.00
*This prerequisite can be waived depending on prior coursework.

Required Courses

(6 credits)

MKT (0212) 691 - Marketing Using Social Media Credits: 3.00
MKT (0212) 681 - Digital Content Marketing Credits: 3.00

Elective Courses

(3 credits)

MKT (0212) 782 - Advertising Management Credits: 3.00
MKT (0212) 788 - Digital and Social Media Marketing Analytics Credits: 3.00

Note:

Each candidate for the certificate must complete all course requirements with a minimum cumulative GPA of 3.0.

MKT580 could be waived for many students so that they will complete the certificate program with 9 credits. (*The waiver policy for MBA will be applied to the ACDM.)

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