ESP (0855) 657 - Sport Promotion and Sales Management

Credits: 3.00

Students will be introduced to the concepts, techniques, research and tactics within promotion, advertising and sales management relevant to the sports industry. The course will also inform students how to develop and utilize evaluation tools for the purpose of measuring the effectiveness of advertising, incentive programs and promotion campaigns (in sports promotion).

Prerequisite 1: ESP 632 ESP 633 ESP 660
Upon completion, the student will be able to:

● Identify the terms and concepts that are commonly used in sports promotion and advertising, as indicated by performance on tests, projects, and assignments.

● Demonstrate knowledge about the relationships which underlie these terms and concepts, as indicated by performance on tests, projects, and assignments.

● Demonstrate an understanding of the depth and breadth of advertising and promotion concepts and functions, as indicated by overall performance in preparation and presentation of sports promotion and advertising projects, including sales promotion, personal selling, publicity, public relations, and advertising.

● Demonstrate an appreciation for the value of an ethical approach when reviewing or developing sports promotion and advertising activities, as indicated by the students evaluation of class learning activities which require value-based judgment during completion of projects and assignments.

● Demonstrate a knowledge of international promotion and advertising functions, as indicated by selected sports advertising and promotion examples during activities, projects, and assignments.

● Develop and utilize evaluation tools for promotion and advertising campaigns.

● Demonstrate understanding of salesmanship and problems confronted by the sales manager; more specifically the buying process, pricing, market analysis, sales management, selling, sales training, motivating, and ethics.