2018-19 University Bulletin 
    
    Mar 29, 2024  
2018-19 University Bulletin [ARCHIVED CATALOG]

AMC (0615) 232 - Marketing Concepts


Credits: 4

This course explores the concepts of modern marketing and the strategies and techniques through which they are applied. Students will become familiar with the relation and interaction of the components of sound marketing, including pricing, distribution channels, product planning research, and advertising.