Spring 2021 Update 
    
    Mar 28, 2024  
Spring 2021 Update [ARCHIVED CATALOG]

MKT (0212) 783 - Marketing Analytics


Credits: 3.00

Students will improve their managerial decision making skills by applying data-driven insights into customer needs and marketplace opportunities. Students will learn how marketing decisions can be improved using an analytical approach. Select topics may include: marketing segmentation, customer relationship management, pricing, and resource allocation.

Prerequisite 1: MKT 580  
Course Learning Goals: Upon completion of this course, students will be able to:

  • Identify effective techniques for analyzing business and marketing problems 
  • Segment market by using marketing analytics 
  • Find an optimal pricing strategy by using marketing analytics
  • Build better customer relationships by using marketing analytics