SMP (0855) 306 - Event Sponsorship

Credits: 3.00

Student experience will focus on how to achieve marketing objectives through leveraging activities and direct inducements that offer an extra value or incentive for a product or service to consumers through sport events. Sponsorship development will be studied from the points of view of both event planner and corporate sponsor.

Prerequisite 1: SMP 205 SMP 275
Free Note: For Undergraduate Students only