Spring 2021 Update 
    
    Mar 28, 2024  
Spring 2021 Update [ARCHIVED CATALOG]

MKT (0212) 781 - Sales Management


Credits: 3.00

Focuses directly on the management of a sales force. Areas of study include key components such as strategic sales force management; organizing, staffing, and training a sales force; directing sales force operations; sales planning; and evaluating the sales force.

Prerequisite 1: MKT 580