Spring 2021 Update 
    
    Mar 28, 2024  
Spring 2021 Update [ARCHIVED CATALOG]

MKT (0212) 480 - Advertising Management


Credits: 3.00

A detailed analysis of today’s advertising agency, with emphasis on integration and application of advertising fundamentals. Particular attention is given to the creation, implementation, and evaluation of advertising campaigns.

Prerequisite 1: MKT 280