MKT (0212) 384 - Sales Promotion And Direct Marketing

Credits: 3.00

An examination of the scope, opportunities, concepts, strategies, and applications involved in direct marketing and sales promotion. Special emphasis on database management, telemarketing, list management, direct mail, and fulfillment. Recent trends and technologies such as the role of the Internet and interactive media will be reviewed. Industry speakers will make presentations.

Prerequisite 1: MKT 280