SMP (0855) 646 - Sport Communication and Media Relations

Credits: 3.00

Student experience will focus on ways to build relationships and convey strategic messages to all sports-related constituencies. Techniques discussed will include all forms of communication, such as, but not limited to, news releases, news conferences, television and radio broadcasts, conference calls, the Internet, advertising, direct marketing, printed publications and video.

Prerequisite 1: SMP 632 SMP 660
At the completion of this course students will be able to
1) Describe the mass communication process and the Strategic Sport Communication Model (SSCM).
2) Apply media relations applications and methods through structured assignments.
3) Analyze the use of media guides and media brochures.
4) Incorporate all course content presented throughout semester for the purpose of conducting a
media relations campaign for an area sports organization that culminates with a mock press conference.
5) Establish protocol for effective press box game operations by utilizing appropriate tools and procedures.
6) Explain the role each form of technology, including desktop publishing, web-pages and databases contributes in media relations and/or organizational settings.
7) Delineate between effective uses and designs of print and electronic media.
8) Write a news release and develop publicity campaign.
9) Write a critique regarding the contents in a media guide through a case analysis of a media guide.
10) Prepare a publicity campaign, utilizing various technology forms, that culminates with a student lead press conference.