MKT (0212) 691 - Marketing Using Social Media

Credits: 3.00

Students will explore current topics in social media marketing in the global marketplace. Students will analyze social media marketing cases in various countries and create a social media marketing plan for a global company.

•   Understand and apply the fundamental principles of social media marketing to global marketing scenarios
•   Understand the need for an integrated social media marketing plan for global companies
•   Decide which social media marketing tool is better for different global markets
•   Integrate social media marketing programs with other offline and online marketing programs for global companies
•   Create an integrated social media marketing strategy for global companies