MKT (0212) 790 - Global Marketing Strategy

Credits: 3.00

Students will explore current global marketing topics and the major strategic decisions that marketers need to make in today’s global marketing environment. Students will have an opportunity to bring their marketing knowledge to bear in finding solutions to contemporary global marketing problems.

•   Understand and explain the challenges of global marketing
•   Analyze and apply different global market entry strategies
•   Create a strong global marketing strategy
•   Design a global marketing program