May 27, 2020  
Spring 2020 Update 
Spring 2020 Update [ARCHIVED CATALOG]

BUS (0204) 695 - Managing the Global Enterprise

Credits: 3.00

Students will learn to examine the challenges managers encounter when operating globally and make  decisions in a dynamic global business environment while balancing the demands of various stakeholders. They will evaluate new market opportunities, develop market entry strategies, manage expansion and promote capability building and innovation in a global network.


•    The case method and a group project are combined in this course to help students to:  
•    Integrate understanding of key challenges faced by managers when attempting to expand and globalize.
•    Analyze decisions pertaining to the mode of entry, location decision, and balancing the benefits of global integration while responding to local and cultural differences and formulate and evaluate alternatives in the face of uncertainty and a dynamically changing environment.
•    Conduct analyses to evaluate region/national capabilities
•    To develop an understanding of global expansion as a capability building, innovation intensive process that requires the transfer, replication and creation of knowledge. 
•    Learn how to transfer, protect and exploit knowledge and build dynamic capabilities in a global environment. 
•    Learn how to leverage knowledge resources in cross border innovation and understand the power and impact of rapid knowledge leveraging and global integration.
•    To understand key trends in the international flow of goods and services and foreign direct investment and analyze their implications for the internationalization of a company’s operations.
•    Analyze the impact of international collaboration and sourcing strategies.
•    Develop skills in business decision-making and understand the short and long term impact of decisions on the global enterprise.
•    Develop enhanced leadership and teamwork capabilities.
•    Assess and evaluate opportunities to create value and exercise entrepreneurial thinking.