BUS (0204) 697 - Design Thinking and Design Strategy

Credits: 3.00

Students will develop and apply the mindset of design thinking and innovation in organizational settings. Students will learn to identify the needs of customers and other stakeholders using design based techniques to gain deep insights and arrive at innovative solutions for organizational or business challenges.

•   Develop creative thinking and problem solving skills, critical for innovation.
•   Learn various methods, tools, techniques and approaches to innovative problem solving and design thinking that will help students to think more expansively, creatively and effectively through all phases of an innovation project.
•   Develop the ability to define and reframe problems, gain deep insights about users/stakeholders and generate innovative solutions or alternative approaches that are more effective than those that already exist. 5 Proposal template version 9/14/15
•   Develop skills as strategists, ethnographers, visual thinkers and storytellers.
•   Use design thinking as a strategy for managerial, public service and social entrepreneurship challenges to create real impact.
•   Learn to work effectively in innovation teams.