Spring 2020 Update 
    
    Mar 29, 2024  
Spring 2020 Update [ARCHIVED CATALOG]

MKT (0212) 785 - New Product Management


Credits: 3.00

Meaning, importance, and forms of new products; product life cycle; branding; corporate objectives and planning for new products; product life cycle; organization of new product activity. Emphasis on developing a working familiarity with the use of information management and marketing research in identifying and exploiting new product opportunities.

Prerequisite 1: MKT 580