MKT (0212) 782 - Advertising Management

Credits: 3.00

An analysis of the entire field of advertising in a managerial context. Examines principal areas of concern to the advertising executive who is responsible for the creation, implementation, and evaluation of advertising strategy. Topics include: formation of objectives in campaign planning, media planning, budgetary control, research, and the administration of the creative climate. The case method is used.

Prerequisite 1: MKT 580