MPS (0502) 622 - Consumer Psychology

Credits: 3

This course discusses advertising in terms of psychological theory and observations of consumer behavior. The information and fundamental insights presented regarding advertising are useful for consumers as well as for potential practitioners of organizational psychology. Both print and television advertisements are analyzed in terms of psychological principles and classic theories of consumer behavior. The course also covers consumer persuasion in the movies and television media (between the commercials) and in sports entertainment.