MKT (0212) 785 - New Product Management

Credits: 3

Meaning, importance, and forms of new products; product life cycle; branding; corporate objectives and planning for new products; product life cycle; organization of new product activity. Emphasis on developing a working familiarity with the use of information management and marketing research in identifying and exploiting new product opportunities.

When Offered: Spring

Prerequisite 2: MKT 580